The article highlights a number of true stories where individuals have consumed large quantities of alcohol and have made the mistake of shopping while under the influence. Dr. Sack explains that, ?people who drink may be prone to other impulse-control problems because the part of the brain that?s involved?the reward center?is driven by both of those activities in slightly different ways. We see a fair number of people who, in addition to drinking excessively, go through spending sprees where they literally buy up the store and have tremendous remorse and regret because they may not even remember having done it.? Additionally, Dr. Sack notes that not everyone who has buyer?s remorse after an alcohol-fueled expenditure needs professional help, however, there are ways to protect yourself from this type of retail regret. Read the full article on Forbes.com.